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Maritina Tsouvala, Product Strategy & UX Consultant

I help teams clarify what to build and why through UX strategy, product thinking, and user-centered design.

work

LOOPCV

ONBOARDING JOB SEEKERS TO AN AI PLATFORM

Designed the onboarding flow and built the first design system for an AI job search platform, reducing new user drop-off from sign-up to first loop.

UX Design · Design Systems · Atomic Design · Onboarding

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Behavioral Signals

Making Emotion AI accessible to developers

Designed a developer-facing web app for EmotionAI API integration, from kick-off workshop and user research through to a stakeholder-approved MVP.

UX Strategy · Research · Product Design · 4 weeks

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easee

Rebuilding Trust in an Online Eye Exam

Led UX across a CE-certified medical device, redesigning exit pages, designing health benefits landing pages, and initiating the company's first design system.

Product Design · HealthTech · Design Leadership

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Mamapreneur Collective

Community Platform: Product & UX Strategy

Leading product strategy, membership journey redesign, and platform experience as Interim Head of Product & Strategy.

Product Strategy · Service Design · Leadership · In Progress

COMING SOON
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How I work

Clarity first

Define the right problem before finding solutions, stepping back to what actually matters.

Research-grounded

Decisions backed by real user insight, combining qualitative and quantitative methods.

Strategic & hands-on

From product direction and roadmapping to detailed UX execution.

Cross-functional

Leading, facilitating, and collaborating across product, engineering, and business.

TRusted by

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About ME

My background is a bit unusual, I started in culture and education before moving into design and product. That path shaped how I think: I always start with people, not interfaces.

For the past 8 years I’ve been working with founders and teams to bring clarity to their products through UX strategy, product discovery, and design. I have led cross-functional teams, facilitated sprints, shaped product systems, and at times stepped into leadership when teams needed direction.

What I care about most is building things that actually work for real users. I would rather be a strategic partner than just someone who delivers screens.

Woman_Maritina

Let’s collaborate

Whether you’re building something meaningful or looking for a senior UX and strategy partner, I would love to connect.

Book a call

Or reach out to me!